Play.com chooses ZXTM to deal with increasing demand

Play.com, the UK's favorite online entertainment retailer has deployed Zeus Extensible Traffic Manager (ZXTM) to scale up their e-commerce platform

Zeus Technology, the acknowledged leader in Internet infrastructure solutions, today announced that Play.com, the UK's favorite online entertainment retailer has deployed Zeus Extensible Traffic Manager (ZXTM) to scale up their e-commerce platform.

Play.com is the the UK's second most visited online retailer with in excess of two million customers in over 30 countries. Originally supplying only DVDs, today Play.com also offers CDs, games, books and electronics, and differentiates itself from competitors pioneering free delivery on the internet.

Due to significant growth in business and therefore website traffic, Play.com required a scaleable solution that would improve the performance of their website.

"We looked at some hardware solutions however none had the functionality or flexibility of ZXTM to cope with the increasing demands on our e-commerce site." commented David Turner, IT Manager at Play.com. "As well as enabling us to provide our customers a better service with faster and more reliable delivery of our web content, ZXTM gives us the ability to plan for future growth by enabling us to simply scale up our infrastructure and introduce faster hardware as needed."

"With broadband penetration and consumer confidence increasing more and more people are shopping online." commented Steve Palmer, VP Marketing at Zeus Technology.

"ZXTM enables e-commerce customers such as Play.com to optimize their web architecture, intelligently managing and securely handling web traffic, improving their customer experience without increasing costs."

Zeus Extensible Traffic Manager (ZXTM) leads the way in intelligent application-centric traffic management, enabling users to enhance their systems flexibly, rapidly and in line with the needs of the business.

With its advanced TrafficScript control language, TrafficCluster scalability, unlimited content inspection, intelligent Web Services routing and end-to-end traffic security, Zeus Extensible Traffic Manager translates business logic into traffic management decisions - differentiating services, handling application failures to safeguard service availability, automating complex recovery tasks and providing richer information with finer-grained control.

About Play.com

PLAY.COM is the UK's favorite online DVD, CD and games retailer and was founded in 1998 by Richard Goulding and Simon Perrée. Originally supplying only DVDs, today PLAY.COM also offers CDs, games, books and electronics, and differentiates itself from competitors by focusing on entertainment only and pioneering free delivery on the internet.

PLAY.COM has become the UK's second most visited online retailer with in excess of two million customers in over 30 countries and more than 400 employees.

© Zeus Technology Ltd